Intimate waxing trends have taken off this year.
But apparently, a more extreme approach to pubic hair is the most popular among Brits.
The beauticians at the Ministry of Waxing say the Hollywood is their most common request.
This pubic hair style involves whipping all the hair off, including fuzz on the labia, perineum and anus.
Unlike the Brazilian, a “landing strip” of hair is not left behind. Instead, the skin is left completely smooth and hairless.
Ministry of Waxing founder Cynthia Chua revealed that 55% of her clients book in for this treatment.
The second most popular treatment is the Brazilian, which are carried out on around 30% of customers.
Neatening up the extended bikini line, which involves unruly hairs being removed or trimmed, is selected by 10% of guests.
And finally, the standard bikini line wax is the least trendy at the moment, with only 5% of people picking it.
Minsitry of Waxing’s top four pubic hair styles, as revealed to the Daily Star Online:
1. Hollywood (55% of clients)
2. Brazilian (30% of clients)
3. Extended bikini line (10% of clients)
4. Bikini line (5% of clients)
It’s not just women who are conscious about their hair down there.
Apparently, this year has seen a boom in manscaping.
A recent poll revealed that 25% of blokes trim their pubes.
Others took things a step further by removing all the fuzz on their manhoods, with 12% chaps clean shaving their intimate areas.
Image-conscious men are also revoving hair on other parts of their body.
A fifth admitted to waxing their armpits, while a quarter had braced the pain barrier for a smooth bum.
Nipples (16%), ears (14%) and feet (17%) were other commonly targeted areas.
Following these findings, Manscape’s Steve Dodd said: “Although men are still some way behind women when it comes to their personal regimes, more and more are starting to use products such as wax strips and hair removal cream to keep their body hair in check.
“As well as the groin region, areas such as chests and backs get the hair removal treatment which shows they are starting to take real pride in their appearance.”