In celebration of bikini season, many have started hitting the gym and moisturising their bodies.
And there’s another annoying ritual that comes with the warmer weather – removing your hair down there.
For the ultimate smooth skin, some women decide to get all of their pubic hair waxed off.
But apparently, there’s an alternative to the Hollywood that looks a lot cuter.
A new hair trend turns your intimate area into a work of art.
The Ministry of Waxing salons in London are among those that are shaping their clients’ lady gardens into hearts.
The cute style provides a twist on the landing strip that a Brazilian would give.
Apparently, it’s popular with customers because it still keeps everything looking neat and tidy.
Salon founder Cynthia Chua recently spoke about the “Luv Me” pubic hair craze.
She told Glamour: “Waxing is a work of art.
“We normally remove the hair from the labia and the back, leaving a bush on the pubic bone that is left for fashioning.”
While some opt for larger shapes, others decide to get more hair whipped off.
Cynthia added: “Our WAXperts can make even make the heart super small and dainty, which looks even more endearing.”
So will you be giving the quirky trend a go?
And apparently, men are also getting into manscaping their pubes.
A recent study showed that 25% of blokes made sure their intimate areas were in tip top shape.