Cheryl X Easilocks is the new celebrity hair extensions collaboration nobody saw coming.
In a surprise move, the Love Made Me Do It singer revealed she was the new ambassador for Easilocks, a hair extension brand favoured by Charlotte Crosby and Megan McKenna.
Following the birth of her son Bear Grey Payne and the split from One Direction star Liam Payne, Cheryl has made a stunning comeback.
So far, the singer has dropped a new single and made an appearance on The X Factor stage, before announcing her new collaboration with the affordable beauty brand.
Cheryl’s Easilocks collaboration is the launch of a luxury 6-in-1 clip in hair extensions product, which gives consumers the choice of six salon worthy styles.
These include short straight, long straight, short wavy and long wavy, all of which the 35 year old has debuted in the promotion pictures.
The range is available in 16 different hair shades and lengths of 22 inches for the longer piece and 16 inches for the shorter piece.
Speaking of the collaboration, Cheryl said: “I have always been a fan of changing up my style throughout my career. In my job, you need something that’s not only reliable, easy and looks amazing, but makes you feel incredible too.
“I am really excited to be working with a brand that allows you to have fun with your look, and who deliver products that really work.”
While Easilocks CEO, Shane O’Sullivan commented: “We are so excited to finally launch the ‘Cheryl x Easilocks’ range. With over 20 years’ experience in the hair extensions sector, it is a special moment to launch such a revolutionary product.
“We are perfectionists at Easilocks, and our minds are blown by this range, it is that good!
“Cheryl was the perfect partner for us, she represents every person who wants to have fun with their look but who doesn’t necessarily have hours to spend on their beauty regime.
“This product gives you a salon finish in literally minutes and saves you from damaging your own hair too!”
Cheryl’s Easilocks range is available now from £99.99.