The Love Island ladies have sparked an unlikely pubic hair trend.
As the ITV2 bombshells are fans of high-leg swimwear, they’ve had to be strategic about how they prune their lady gardens.
This has led to the rise of the “The High-land” bikini wax, which involves shaping intimate fuzz into a triangle shape.
Here’s everything you need to know about the quirky craze.
Instead of getting their intimate areas completely smooth, many women are opting to leave themselves relatively natural.
Doing this is easier to maintain – as it doesn’t look as obvious if a few strays grow back.
Like with a Brazilian, the Love High-land wax involves removing any hair that would poke out of bikini bottoms.
But instead of a traditional landing strip, this one is shaped like a triangle.
According to waxing expert Louise Tattersal, there’s been a rise in this intimate style since Love Island burst onto our screens.
The beauty guru told Fabulous Digital: “Ever since the launch of this year’s Love Island, requests for high-leg bikini waxing has soared.
“We’re dubbing it The Love High-land.
“With the latest swimwear trends getting higher and skimpier, the desire to have most of the bikini line hair removed is a popular choice for women heading to the beach.
“Even ladies that aren’t a fan of a higher leg line designs still opt for a high leg bikini wax, so everything is all neat and tidy with no risk of pubic hair peeping out the sides.”
While the Love High-Land style is surging in popularity, it hasn’t overtaken the Brazilian as the trendiest treatment.
Cynthia Chua, founder of Ministry of Waxing, told Daily Star Online that the saucy strip is favoured by the majority of her clients.
She said: “The most popular bikini wax is still the Brazilian.
“We are noticing more clients requesting to leave hair on the pubic region rather than the all off associated with a Hollywood.
“Women are still keen to remove all the hair from the labia and crack as it feels smoother, heightens sexual activity and is more hygienic.”