The ITV Good Morning Britain presenter was red-faced when her co-star Jeremy Kyle commented on her underwear live on air.
Kate Garraway, 51, told ITV viewers about a segment of older women coming up who were modelling.
Jeremy, 53, asked her: “Why don’t you go in I’m A Celebrity… Get Me Out of Here! and then you can model underwear for older women?”
He then followed up with a personal revelation about the TV host.
“Do you know, Kate turns up every day with a big bag with two bras in it”
Jeremy told viewers: “Do you know, Kate turns up every day with a big bag with two bras in it.”
Kate replied: “You never know when you’ll need them, or big knickers.”
It seems like not everyone was a fan of the exchange.
One viewer blasted on Twitter: “Their behaviour is creepy and embarrassing to watch. #getaroom.”
While another said Jeremy was “acting like a lovestruck teenager” towards Kate.
However, a further viewer gushed: “Why can’t Jezza and Kate do GMB every day?! They are perfect to start the day to! #getridofpiers.”
Fans were also asked on the GMB Twitter account if they would like to see Kate in the jungle amid rumours.
One said: “Go for it Kate, but I’d demand double what they’re offering!”
However another said: “Kate’s too beautiful and a good Journalist. Keep her on GMB.”
GMB continues on ITV at 6am.