Simon Gunning, boss of the Campaign Against Living Miserably, said the show was helping to change the stereotype of men.
Mr Gunning, below said: “Bake Off is brilliant – as a format and a piece of popular culture it has kindness at its heart.
“There’s no gender bias when it comes to baking and the programme has always shown different sorts of blokes in equally positive lights.
“Traditional stereotypes of men, in terms of what they should be and the male role models they should live up to, are changing.”
“A healthy proportion of our information about gender and what we should be doing as men and women comes from the media”
Dr Ben Hine
Suicide is the single biggest killer of men under the age of 45 in the UK, with male suicide rates three times higher than female.
Campaigners argue that men feel under pressure to be manly and not talk about their problems.
But Mr Gunning said bakers such as Terry Hartill and Rahul Mandal showing emotion and breaking down in tears was altering attitudes.
Dr Ben Hine, co-founder of the Men And Boys Coalition, said: “A healthy proportion of our information about gender and what we should be doing as men and women comes from the media.
NOEL FIELDING / INSTAGRAM
(Pic: NOEL FIELDING / INSTAGRAM)
“The more of those representations that are out there, particularly ones showing the many dimensions of men and masculinity, is only going to be a good thing.”
And Rob Kemp, author of The Good Guys: 50 Heroes Who Changed The World With Kindness, added: “TV is moving away from the traditional macho image of purely testosterone-fuelled alpha male.
“There is an understanding that you never used to see.”