Holly Willoughby and Emma Willis pose in bras in Argos catalogue throwback


It’s 45 years since the very first Argos catalogue was released and, to celebrate, the company has revealed a long list of famous faces that have appeared on its pages.

and ‘ throwback shots see them modelling bras, while stars such as Tess Daly, Lisa Snowdon, Michelle Collins and Emma Bunton have also featured.

Queen of daytime TV Holly, 37, modelled two lace bras in sizzling throwback shots from the early 2000s.

The This Morning star struck a seductive pose in a plunging white bra, before smiling in a black one.

Big Brother host Emma, 42, starred in a campaign for Gossard Ultrabra, squeezing her assets into the underwear.

Strictly host Tess Daly, 49, made a far more PG appearance, advertising cardigans and sweaters in Argos Additions.

The blonde posed up a storm in the shots from the early 2000s and looks exactly the same as she does now, almost 20 years later.

EastEnders icon Michelle Collins, 57, posed in a number of ensembles, including a floral dress and a trouser suit.

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THROWBACK: Holly Willoughby sizzled in a series of bras (Pic: ph)

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BUSTY: Emma Willis also modelled bras in the Argos catalogue (Pic: ph)

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AGELESS: Tess Daly looks the same now as she did back then (Pic: ph)

“Who knew that the Argos catalogue would turn out to be such a who’s who of British and international celebrities?”

Argos spokesperson

Lisa Snowdon, 46, joined Michelle in the Argos Additions catalogue from the late 1990s and early 2000s.

The I’m A Celeb star wore a selection of jackets in the shots, including a snake-print one that would look at home on the high street today.

Spice Girls singer Emma Bunton, 42, even made an appearance way back in the 1980 catalogue.

Back then, Baby Spice was an actual tot, advertising a quilt that in a sweet photo.

But it’s not just the girls who were involved with Argos, as bodybuilders Arnold Schwarzenegger and TV star Lou Ferrigno featured.

Arnold, 71, advertised a £7.99 Super Strength Builder back in 1979.

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FASHIONISTAS: Lisa Snowdon and Michelle Collins modelled clothing in Argos Additions (Pic: ph)

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MUSCLE MEN: Arnold Schwarzenegger and Lou Ferrigno leant their bodies to the pages (Pic: ph)

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SLENDER: Alicia Douvall posed in a bikini (Pic: ph)

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BABY SPICE: Emma Bunton was only a tot when she was in the Argos catalogue (Pic: ph)

Two years later, The Incredible Hulk star Lou, 66, also lent his face and muscular body to the catalogue.

Other famous faces to have graced the book’s pages include Alicia Douvall and Emlyn Hughes.

An Argos spokesperson said: “Who knew that the Argos catalogue would turn out to be such a who’s who of British and international celebrities! You can see their star quality shine through in every photograph.

“Nowadays, most of our customers use in-store tablets or order from the app or website for delivery or collection in-store. But the catalogue is still going strong for some customers, and it’s amazing to see so many famous faces have graced its pages over the years.”

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