TV legends, Phil and Holly are set to receive a whopping £150K pay rise to work an extra 30 minutes per day filling the void left by the axed Jeremy Kyle Show.
ITV bosses have made a decision to extend daytime favourites rather than replacing the former breakfast show.
Controversial The Jeremy Kyle Show was axed in May after guest Steve Dymond, 63, committed suicide shortly after failing a lie detector exam.
The show had been the channels most popular daytime programme attracting millions of viewers every day.
After production companies were asked to pitch new ideas to bosses, they have reportedly made a decision to “stick with what we know ITV viewers love”.
Speaking to The Mirror, an insider said: “Nothing will ever rate as well as Jeremy Kyle at that time, it’s just a fact.”
It’s been alleged by sources that ITV has allocated £300K to cover the cost of Phil and Holly starting work 30 minutes earlier on a pro-rata basis.
The best friends currently earn a staggering £600K, after Holly’s salary was raised to match Phillip’s in 2017.
Chatshow Lorraine, hosted by Lorraine Kelly, will be pushed back by half an hour and This Morning will air from 10 am to 12:30 pm.
Breakfast show, Good Morning Britain will also start at the later time of 6:30 am.
Since The Jeremy Kyle show was axed, it has been filled temporarily by shows such as Judge Rinder.
It’s believed that initial plans for This Morning’s extra half hour would include “funny viewers’ letters and emails”.
The shake-up would also see different show presenters chat before handing over the reins to the next programme.
This Morning airs weekdays at 10:30am on ITV.