The ITV host, who is known for having an enviable wardrobe, dared to don double denim.
While some fans gushed over her look, others insisted the garments should never be worn together.
So what do you think?
Today, Holly is wearing a Kate Spade skirt, £195, with a top from & Other Stories.
Both clothing items incorporate denim, although the bottoms are mainly made from tweed.
The presenter paired the clashing fabric with a pair of Jasper Conran heels.
As always, the host kept accessories to a minimum and styled herself with natural makeup.
(Pic: INSTAGRAM/holly willoughby)
After snaps of the 37-year-old emerged on Instagram, commenters were very divided.
Some insisted that Holly had committed a style sin today.
One responder asked: “Is the double denim look coming back?”
Another said: “This outfit doesn’t go together Holly but your the best regardless of what they put you in.”
A third added: “Your outfits are getting worse. #Sorry.”
(Pic: ASOS/KATE SPADE)
Despite this, many were fans of the short skirt and shirt combination.
One fan gushed: “Gorgeous Holly. Deffo suit denim.”
A second remarked: “Cute and fun. Very nice colours.”
Another agreed: “Wow. Looking Hot and fresh here Hols.”
It’s not the first time Holly has divided opinion with her This Morning style.
And in March, she was accused of making a “dreadful” outfit mistake.