Holly Willoughby fashion: Steal the I'm a Celebrity host's style for just £18


’s M&S collection has been a rip-roaring success with fashion fans.

Many of the – including a stunning tiger print dress.

At £55, the number is at a fairly affordable price point.

But if you’re counting the pennies before Christmas, this may be a bit too much of a stretch for your bank balance.

Thankfully there’s a very simple way to get the look for less as Primark is flogging a duplicate frock.

Primark’s £18 midi dress is almost identical to M&S’ option.

Even though it is a third of the price, it features the same shirt-like bodice and flowing skirt.

The only minor difference is the sash that cinches in Holly Willoughby’s garment.

This isn’t the end of the world, as the budget alternative has an empire line that will be equally as flattering.

When Primark unveiled its new clothing item on Instagram yesterday, it received an overwhelmingly positive response.

A picture of the frock has racked up 16,900 likes in just 20 hours.

holly willoughby dress dupe

LOOK FOR LESS: The Primark frock (right) is a third of the price (Pic: INSTAGRAM/HOLLY WILLOUGHBY/PRIMARK)

Many shoppers have also taken the time to leave a comment, with some admitting they’d be rushing out to buy the item.

One commenter remarked: “I must add this to my collection.”

Another said: “Omg I’m in love. Need this.”

It’s not the first time that high-street retailers have drawn inspiration from Holly’s style.

holly willoughby dress dupe

RAIN-WHOA: The colourful frock from Very (right) is 10 times cheaper (Pic: INSTAGRAM/HOLLY WILLOUGHBY/VERY)

When the host wore a luxury dress by Matches Fashion, many fans were disappointed they couldn’t afford it.

One commenter wrote: “Omg this is £1,400 and sold out everywhere.”

Another said: “This is so expensive. I’m so gutted I can’t get it.”

Thankfully, some crafty customers discovered a way to pull off the look on a budget.

holly willoughby dress dupe

DRESS TO IMPRESS: Warehouse and ASOS are selling much more affordable alternatives (Pic: WAREHOUSE/ASOS)

Very Unique is selling a similar striped garment for £100, which is more than ten times cheaper. 

If you’re looking for more lookalike clothing items, head to Warehouse or ASOS.

The former is selling a short-sleeved version of the dress for £50.

While the online retailer is flogging a slightly less colourful alternative for an affordable £42.

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