The gorgeous ITV star chose a red and black checked shirt from the store, which she paired with a faux leather skirt from one of her favourite brands, Karen Millen.
Holly, 37, finished off the look with a pair of boots from L.K.Bennett.
Taking to Instagram, Holly posed in her ensemble and told her five million followers: “Morning Thursday… today’s #hwstyle for @thismorning … skirt @karen_millen shirt @hm boots @lkbennettlondon necklace @kirstielemarque.”
Holly’s look comes just one day after pregnant Meghan Markle delighted royal fans by wearing a H&M dress to an animal shelter visit.
The Duchess of Sussex visited the charity in north London – for which she has just become patron – in a £24.99 dress from H&M.
The goregeous beige number was from the popular high-street store’s maternity collection, and is called the Mama Fine-Knit Dress in Light Beige Melange.
Meghan’s decision went down a treat, with many praising the royal for picking the affordable number.