This month, Holly Willoughby announced she was launching her own fashion line.
To her fans’ delight, she later revealed that M&S had collaborated with her on the 20-piece autumnal range.
Even though the items have just hit stores, they’re already flying off the shelves.
Here are the garments that are selling out fast – and what to do if they’re out of stock.
Holly’s favourite piece in the line, a leopard print dress, seems to be the most popular with shoppers.
The frock is a midi style, making it the perfect option for crisp autumn days.
This is probably why it has sold out in sizes 6-14 on the M&S website.
On Twitter, some customers have been worrying that they won’t be able to get their hands on the garment.
Demand for the dress is so high that some savvy shoppers have decided to cash in on their purchases.
The animal print dress has begun springing up on eBay – at very inflated prices.
A number of sellers have been making a profit on their M&S purchases.
While some have marked up the price to £75, other cheeky Del Boys want buyers to pay double for the frock.
(Pic: NEW LOOK/ASOS)
Thankfully, there are other ways to get hold of some leopard print without breaking the bank.
New Look is selling a lookalike garment for just £19.99.
Alternatively, you can snap up similar frocks from ASOS.
One of the items, which is a cute tea dress style, retails for an affordable £35.