To get noticed on TikTok, you must be strategic about what, how, and when you post your content. With millions of creators vying for attention, crafting a strategic approach is crucial. Fortunately, TikTok is one of the most amazing social media apps for quickly growing your fanbase.
Marketing requires a strategic approach; simply posting random videos isn’t enough. It would be best to refine your digital marketing strategy around the content that would improve your brand awareness and visibility and start engaging with the right audience from day one.
Using the Influensly service will help you develop the best strategy that leverages partnerships with other content creators and TikTok influencers to grow your followers from zero to tremendous heights.
This article will highlight 15 effective ways to get more views and followers on TikTok. Let’s discuss these amazing tips to transform your newbie account into a viral sensation.
Why is follower growth important on TikTok?
Over 97% of video views on TikTok come from the “For you” page. Yet, the “For You” page is unique to every user, which platform tries to fill with videos from accounts they follow or might be interested in. This means the more followers you have, the more your videos appear on diverse “For you” pages.
But then you may wonder how to improve your views by getting on more “For You” pages. Discover how to start getting impressive views on TikTok with no followers by leveraging content that would increase your chances of reaching new audiences and sparking viral engagement.
How to get views on TikTok with no followers
1. Identify your target audience.
The first thing you should know about getting noticed on the platform is that you must make your videos for a specific audience. An excellent way to begin your research is to look at what’s happening in your niche, industry, or other users’ posts.
You’ll need to consider the trending topics versus the evergreen ones. Beyond that, also look at what your competitors already do on the platform. Pay attention to the most popular material. You can also check out the content influencers in your industry or niche post. With these, you can put together unique ideas of your own.
It helps you to get specific about the topics you should be focusing your time and resources. Next, look at the customer persona you’ve put together about your target audience. Take note of their demographics, likes, and dislikes. Your goal is to come up with ideas you can begin with on your account.
2. Be creative about your video content.
Platform prioritizes bite-sized content. If you want to persuade more people to view and complete your publications to get more notice, you want to create shorter, engaging material. Ideally, you should always create content that is around the 60-second mark.
But you can still create content over 60 seconds long. It’s best to keep things simple and seek the shortest way to make your video. Every extra second or minute should always count.
Furthermore, another trick to push more people to complete your publications is having a hook right in the beginning. Beyond that, there are more tips on creating incredible videos that will boost your video engagement:
- Be interactive in your videos. Ask questions, and use words or phrases that push people to comment. It’s also essential to reply to their comments as well.
- Use creative transitions: Use transitions to make your video more interesting.
- Be funny and entertaining: People love to laugh and often find the best publications amazing because they are fun. You must find original ways to grab their attention and make your videos enjoyable.
- Keep things simple. Finally, above everything, ensure your videos are always easy to consume.
3. Optimize your videos for search engine optimization
Besides creating high quality videos, TikTok ranks and shows your videos to more viewers by considering how the algorithm understands them.
So, you need to make it easier to rank your video by incorporating keywords in your title descriptions and even the tag section of your profile.
4. Use an effective TikTok hashtag strategy.
Optimizing your content and videos with the right hashtags is vital to getting noticed on the platform. But you shouldn’t pick random keywords or merely use keywords like #fyp or #For You, hoping you end up on someone’s TikTok For You Page (FYP).
This is because the algorithm determines the videos that will show up on your “For You” page.
Here are the basic rules to find effective hashtags that will improve your chances of getting noticed on TikTok:
- Find hashtags that are relevant to your niche and, in particular, the content you’ve created.
- Find trending hashtags in your niche.
- Now mix the popular and trending hashtags with the less popular
- Participate in hashtag challenges
- Finally, include the ever-popular #fyp or #foryou hashtags.
5. Write engaging captions
Aim to write a short and great caption that’s easy to read. Your captions should also describe your video correctly by adding more context and asking questions.
You can also use your captions to stir mystery and encourage other users to watch your videos to the end. This is an excellent tactic to create a longer TikTok video.
6. Create high-quality videos
TikTok users love high-quality vertical content. Avoid creating the content that are grainy, blurry, or low definition. So, you must put more thought into filming and boosting your publication production quality. Ideally, you should focus on making vertical videos for TikTok.
But here are additional tips to create high-quality videos:
? Make videos in the best resolution: Ideally, TikTok’s optimal video sizes are 1080 x 1920 with a 9:16 aspect ratio.
? Use good lighting: Aim for where you can get a lot of natural light. If you must use artificial light, ensure it’s bright and has no harsh shades.
? Plan your surroundings: You should also be intentional about your surroundings to ensure that your environment does not distract users from enjoying your video. Alternatively, you could use the Tiktok green filter.
? Choose the correct audio volume: Ensure your music isn’t overpowering your video. Ensure to listen to the video you make before publishing it.
7. Post content at the right time
One important aspect of researching your audience is understanding their time online. Generally, you can see Tiktok Analytics for free using your computer or mobile app. If you’ve already had a decent following, you can analyze video views over the past 7 to 28 days, profile views, follower growth, trending videos, your international audience, and age demographics.
However, if you are just beginning without followers, consider other analytics trackers like Countik to find insights on the recent posts from other TikTok accounts. This way, you can review the TikTok account with similar interests to give your brand a better foundation.
8. Post multiple videos consistently
Avoid the mentality of creating viral videos. Remember that content fades very quickly. Instead, focus on posting your TikTok videos consistently.
You need a TikTok posting plan to guide you on how often you want to post on TikTok and how much content you want to post each time.
Hence, you need to ask yourself how often you want to post on TikTok? and what kind of content you want to be known for. This will help you schedule your video creation and publication concurrently.
9. Take advantage of TikTok filters and effects
TikTok has many effects and filters that can help improve your video quality. One such is the green screen effect.
This effect helps you create a targeted image that remains on screen while filming. With this filter, you can bring a unique approach to storytelling with your visuals.
10. Add trending sounds and music to your videos.
Think of sounds and music on Tiktok as an additional “keyword optimization” or “hashtags.” When you create videos based on trending audio clips, you are boosting your discoverability.
So, consider adding popular sounds on TikTok to your videos. That said, you want to be strategic to ensure that every music or sound you use helps improve your follower count and brand.
Even so, besides looking for trending sounds and music, you should also pay attention to whatever trends on TikTok, including the types of videos people love. For instance, people generally like ‘Did you know videos’ and ‘how to videos’ on TikTok.
Look for recurring trends or challenges that you can use for your own content. If you want to start finding popular trends, go to your ‘search’ section on your Tiktok app and find the trending news and topics to discover what works for you.
Beyond that, you can also check out trends outside the TikTok world and draw inspiration from global real-life events that are happening and trending.
11. Add a closed caption
Social media accessibility is also an essential aspect of your strategy. You need to add captions to your videos and alt text to your images. Captions are super easy to implement on TikTok.
You can simply turn on captions automatically and edit where needed to make them entirely accurate. Alternatively, you can add your own closed caption overlay.
12. Use Tiktok stories
TikTok stories are also another way to improve your chances of getting noticed. It works like stories on other platforms. But in this case, it only showcases the first 15 seconds of your posts. And even so, TikTok stories disappear after 24 hours.
Users can find these stories by going to your Tiktok FYP. Besides adding your actual TikTok videos, you could use your TikTok stories to share behind-the-scenes content or random content that might not fit your TikTok marketing strategy but will resonate with your TikTok users.
13. Work with other creators and Tiktok influencers
Influencer marketing is also vital for everyone; it doesn’t matter if your TikTok account has no followers. Additionally, influencer marketing usually depends on the main video being posted on the influencer’s page.
So, the bigger audience improves brand awareness and works towards sustainable impact. Depending on your marketing budget, you can find the right influencers with a super-engaged audience on TikTok.
14. Cross-promote your TikTok videos
Consider spreading the word about your new TikTok account on other social media platforms. This is an amazing way to help the people you know discover your new account quickly.
Beyond that, other channels, such as YouTube and Instagram, offer opportunities to create their own versions of short-term videos. So you can repurpose the same video for these different platforms.
For instance, you could save videos from your Tiktok feed with the Tiktok logo and handle and upload them “as is” on Instagram and YouTube.
Also, note that every social media platform has its own restrictions. For instance, you cannot add reported or watermarked videos to Instagram Reels. In contrast, Youtube Shorts allows these TikTok videos, but you cannot monetize them. So, you should always pay attention to any activity that may violate TikTok’s terms and avoid it.
15. Create a content series
Instead of making one TikTok video covering a single idea, you can create a multi-part series. This system is an amazing way to push more people not to view one video but to get engaged enough to check out other videos in that series.
It’s also a fantastic tactic for explaining complex ideas into bite-sized content. Depending on how you use this strategy, it won’t just get you noticed but will boost your engagement and completion rate.
16. Diversify your content with ads
TikTok ads are a great way of testing what works and what doesn’t work for your brand on TikTok, especially when you don’t have followers. This can give you the starting foundation to refine your marketing approach for future videos.
TikTok offers different types of ads for this purpose. But brand takeover and in-feed ads might be the best choice to create your foundations. These TikTok ad types require that you create catchy videos. You can test different video types to see if your target audience is interested in following you.
Undoubtedly, Tittok is the fastest-growing social media platform. To get people to notice you on TikTok when you don’t have any followers, you must strategically create content and plan how and when you post your content to increase your chances of getting TikTok views.
That’s why we recommend planning your content strategy and scheduling your content. Beyond that, you want to keep your TikTok video short because more people will be interested. That higher video engagement means you can grow your followers with ease.
Ultimately, you’ll love how TikTok pays for your effort in helping your brand gain more recognition, fanbase, and conversions.