Following in the footsteps of glazed donut skin, latte eyes, and just-ate-cherries lips, Hailey Bieber’s strawberry makeup is the latest food-themed beauty trend to take over TikTok, amassing over 3.6 billion views before Rhode launched its new Strawberry Glaze Peptide Lip Treatment. Much like Rhode’s new lip gloss flavor, the strawberry makeup trend draws inspiration from the much-loved summer fruit, emphasizing strawberry-flavored and -scented products and a berry-centric palette of pinks and reds.
Thankfully, strawberry makeup is relatively simple to recreate, especially thanks to a step-by-step makeup tutorial posted by Hailey Bieber herself. According to the Rhode founder, dewy skin, flushed cheeks, faux freckles, and glossy lips are all it takes to become a strawberry girl. A makeup look is only as good as the products used, so we broke down key aspects of the trend and the products you’ll need.
Hailey begins her strawberry makeup tutorial by prepping her skin with Rhode’s Glazing Milk and Peptide Glazing Fluid for a hydrated glow. Next, she bronzes the contours of her cheeks and forehead using Tom Ford’s Shade and Illuminate Cream Contour Duo and a fluffy brush. To finish, she applies Hourglass Vanish Airbrush Concealer to her under eyes and the corners of her nose and lips, creating a light, natural-looking base.
Then comes the single most important product of the strawberry makeup trend: pink cream blush. Hailey layers two shades liberally along the apples of her cheeks to create a bold flush, adding a touch to the bridge of her nose for an even more sun-kissed look. Though Hailey never reveals the exact blush she’s using in her strawberry girl makeup tutorial, these TikTok-approved cheek colors should do the trick.
After blush comes a peachy cream highlighter to add dimension to the warm pink tones on her cheeks. Then, using a freckle pen (though a super-fine brow pen works, too), she dots a few freckles along the bridge of her nose and cheekbones. She keeps the eyes simple with a small flick of brown liquid eyeliner and a few swipes of mascara and brow gel.
Last but certainly not least comes a series of lip products that create a finish as plump and juicy as a bite into a ripe strawberry. Hailey begins by lining her lips with Make Up For Ever’s Artist Color Pencil in Anywhere Caffeine and dabbing the same two shades of cream blush onto her lips before adding a thick coat of Rhode’s bestselling Peptide Lip Treatment in the new Strawberry Glaze flavor (which was yet to be announced at the time). If you’re not the pink lip gloss type, try a strawberry-flavored lip balm instead.
The end result is subtle and versatile enough to wear every day with lightweight, hydrating products that are perfect for the end of summer. With strawberry season at its peak, there’s no time like the present to try out this viral beauty trend.
Sarah Maberry is a Firstfinds Commerce Writer at Hearst Magazines, covering trending products in fashion, beauty, lifestyle and beyond. She’s obsessed with being the first to wear, try, watch and buy what’s going viral.