IFEMA launches the new MBFWMadrid digital platform


IFEMA launched the new digital platform for Mercedes-Benz Fashion Week Madrid this week, offering users the experience of enjoying the Spanish fashion platform from anywhere. The new official MBFWMadrid website has been redesigned and has new functions to house all the content generated by firms and sponsors, as well as a series of experiences and exclusive digital fashion and lifestyle content. These include a programme of conferences with experts from the sector, beauty videos with teams backstage at each fashion show, a series of workshops on a variety of themes and streetstyle content.

In collaboration with Mercedes-Benz and with this new digital platform, fashion lovers are invited to discover what lies behind the S/S 21 collections on show at this edition of MBFWMadrid in the Fashion Insiders by Mercedes-Benz section. This section will include an analysis of the style secrets of the next season courtesy of styling experts with Spring/Summer 21 Trends. The content will also be available when the event is finished and can be downloaded in PDF format with a study of the garments, colours, textures and shapes we will all be wearing when the weather warms up next year.

Another feature included in this hybrid edition of MBFWMadrid are the so-called Fashion Talks, a series of talks streamed live for users of the platform through the live channel of the catwalk, which will be conducted by Carmen Mañana, fashion editor at El País. During these live talks, programmed every day on the catwalk at 12 noon and later available in the broadcast content section of fashion week – a selection of Spanish experts from the sector will meet and share their vision of the sector as it is today.

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