Established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion, the Imagining Sustainable Fashion Award has announced its first winner. Stylists, photographers, designers, illustrators, artists and other creatives were invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system. Emma Scalcon, an Italian student in her second year in Textile & Fashion Design at IAAD – Istituto d’Arte Applicata e Design, won the Imagining Sustainable Fashion competition with her project TAKE A WALK ON THE GREEN SIDE.
Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei – a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained jury member Anna Detheridge, Founder and President, Connecting Cultures. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives. My heartiest congratulations go to Emma Scalcon for her powerful and innovative project.”
“What really struck me about Emma Scalcon’s project is her choice to use the image of an eye, a key element that opens the door to many scenarios,” stated jury member Giusy Bettoni, CEO and Founder, C.L.A.S.S. “Eye as vision, exploration, the ability to ‘see beyond’ with ‘other eyes’, and to see and evaluate the infinite new possibilities and doors that responsible innovation allows us to see and ‘open wide’. An eye that sees the new dimension of beauty, quality and innovation because they are integrated by an enzyme called responsibility… A project that certainly opens up to the future with positivity, beauty, curiosity, but with a deep gaze and reflection, because it is progressing beyond an industry with with many contingent problems, and this eye is certainly open to knowledge, a fundamental requirement for facing a new generation of challenges and values.”
21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile.