JoJo Siwa’s signature blonde ponytail is no more.
On Saturday, June 27, the YouTube star debuted her new hairstyle on social media, revealing that she traded in her light hair for a chocolate brunette shade. In an Instagram video, JoJo is seen sporting her typical side pony (with an oversized bubblegum pink bow, of course) before making the change. When the big reveal happens, we see JoJo step back on camera with her freshly dyed hair, worn down and curly, sans accessories.
JoJo also showed off her hair in a couple of TikTok videos, one of which included a spinning transition, where she went from blonde to brunette in a flash (pink bow still in tact this time).
Fans also seem to like the change, with one Instagram user commenting: “My jaw dropped to the floor! I love it so much!” and another writing: “The color suits you so much!”
This isn’t the first time that JoJo has switched things up in recent months. Back in April, the YouTuber showed fans what she looked like without her typical “JoJo glam.” After removing her glittery bow, sparkly sunglasses, and colorful jacket, JoJo simply sported an oversized black T-shirt, and left her hair down in loose blonde beach waves.
But while JoJo seems to enjoy playing around with her look, don’t expect permeant change — especially when it comes to her oversized hair accessories. “The bow will never be over,” she told Entertainment Tonight in a recent interview. “I mean, the bow is my life. I loved it ever since I was little. It’s become who I am.”
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