Earlier this week, Kim Kardashian found herself at the center of another editing controversy stemming from an ad for her underwear and shapewear line, Skims, which the brand has since apologized for and replaced.
The ad featured Kim laying on her side, slowly grazing her waist with her hand, while wearing the brand’s latest underwear drop. At the time she reaches her hip, her finger appears to become very distorted in shape and length. In a TikTok post by @alexkelly2014 that has been viewed more than 24 million times in the past five days, the user questioned, “Who approved of this editing???” while other commenters echoed similar sentiments about unrealistic beauty and body expectations and over-editing.
In response to the TikTok, Skims issued a statement saying the ad had been pulled, and explaining that the distorted image was a glitch, not an edit. The brand also assured the ad has since been replaced with the correct clip. “The Skims commercial that aired last week featuring the Fits Everybody collection did initially have an error as a result of the video losing its quality during the uploading process,” a Skims spokesperson told Page Six. “Immediately after it was noticed by the team, the video was pulled, and the glitch-free version was uploaded and ran for the remainder of the time on air. We apologize for any inconvenience this has caused Kim and our customers.”
A source also revealed to Page Six that Kim had “specifically requested her waist not be edited” as well as “that no part of her body was digitally retouched” for the ad.
The Kardashians are no strangers to editing and “fails” scrutiny. Kim previously faced backlash for a May 2020 photo posted on Twitter, where fans spotted what appeared to be fingers in her hair, even though the star’s hand were pressed against a wall. Sister Kylie Jenner was also recently called out on TikTok after posting a bikini photo that appeared to have had some warped-looking shades. It’s refreshing to see Skims taking a firm stance and clearing up the air this time!
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