Image-conscious men are going to new lengths to make their intimate areas look great.
The procedure costs £550 and is said to be highly painful.
So why are so many blokes getting it done?
Dr Jayson Oates, who works as a medical director at Australia’s CALIBRE Clinic, says there’s been a surge in “Scrotox” procedures.
The plastic surgeon says men undertake the uncomfortable op to relax their balls.
While some opt for the treatment for medical reasons, others do it to make their testicles look more appealing to their partners.
Dr Oates told news.com.au: “The most common reason we have guys asking for Scrotox is because their scrotum is tightly contracted, squeezing up on their testicles and it’s painful
“The relaxation of the scrotum helps the testes to hang a bit lower and offers some relief…
“But patients who have the procedure for cosmetic reasons, they generally tend to be sexually confident men.”
Scrotox costs $ 1000 AUD, which is equivalent to around £550.
To carry out the procedure, surgeons inject muscle-relaxing Botox into the testicles.
Patients claim the op makes their balls look smoother and less wrinkly.
Some also say it can reduce redness and sagging.
Like with any surgery, Scrotox does have its risks.
Associate Professor Peter Chin, spokesman for the Urological Society of Australia and New Zealand, said customers should think carefully before getting injected.
He told news.com.au: “The scrotum is a very vascular organ, and there is a potential risk for the Botox to travel throughout the body if injected incorrectly.”
If you are self conscious about your intimate areas, it’s advisable to seek the advice of your local GP.
They can then assist and talk you through any medical treatment that could be available.