As the USA approaches election day, the biggest accessory is our vote and no one is better to represent that than Former First Lady Michelle Obama. On September 9, Michelle Obama debuted a new merch line via her organization, When We All Vote, in hopes of inspiring people to register to vote in this upcoming presidential election.
The collection — gender-neutral and featuring products from Black-owned and female-owned businesses — is described as “designed to be wearable, functional and cherished well past this current election cycle” via a press release, according to ELLE. Items include a candle from Bright Black, a tie-dye set from Danzy, a recreation of Obama’s viral “Vote” necklace at the Democratic National Convention from ByChari, a coffee mug from Franca NYC, lipstick from The Lip Bar, and more.
“When Michelle Obama launched this organization in 2018, we set a goal to change the culture around voting, and Vote 4EVER Merch is a part of that mission,” Stephanie L. Young, chief officer of culture at When We All Vote, said in a statement to ELLE. “We know people, especially young people, make statements through what they wear and our hope is that this new line motivates more people to get registered and ready to vote.”
According to ELLE, the When We All Vote organization has already helped register 150,000 people to vote. In each item, there is a QR code that will take customers to a voter registration link. Select items will be available on Revolve and the full collection is on the When We All Vote’s “Vote 4ever” website. Regardless, the most important thing is that come November 3, we take our fashion statements to the ballot boxes (or mailboxes) and use our votes for good.
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