Mums aren’t impressed with Boohoo’s thong bodysuit.
When snaps of the one-piece emerged online, some remarked it was a “crime against humanity”.
So what do you make of the barmy garment?
Boohoo is selling the Basic V Neck Ruched Front Thong Bodysuit for £7.50.
The affordable price is likely because of the lack of material used to make the clothing item.
While the top looks fairly modest on top, its fit around the crotch is very uncomfortable looking.
The model avoided a wardrobe malfunction in promotional pictures – but this didn’t stop fashion fans from ridiculing the garment.
A parent shared a picture of the bodysuit on Mumsnet, where it was mercilessly mocked.
“Am I being unreasonable to think this is the most bizarre item of clothing?
“It popped up as an ad on my Facebook.
“I understand the bodysuit trends but surely this would result in being split entirely in two, or the world’s worst front wedgie.”
Mumsnetters agreed that the one-piece wasn’t very practical, with one branding it as “vulval floss.”.
Another said: “A front thong? Dear God. How uncomfortable.”
A second remarked: “Boohoo indeed! Eyes watering just looking at that crime against humanity.”
Meanwhile, a third joked: “This takes camel toe to another level.”
Boohoo isn’t the only store to cause a stir online.
Previously, ASOS hit headlines when they began stocking these crotch-flashing shorts.
And previously, Californian brand Fashion Nova was blasted for selling these very revealing trousers.
The retailer also baffled shoppers by releasing this bondage-inspired lingerie.