New eco-friendly styles from MAGIC Bodyfashion


Sustainability at MAGIC Bodyfashion has been one of the main priorities in the past year, especially after starting the MAGIC Cares sustainability program, which involves economic, social, and environmental projects and goals. At the moment the brand offers three sustainable collections: Body Hugging Bamboo and Sustainable Luxury Slimmers & Dream Organics. Lately, as many of us have been spending more time at home, MAGIC Bodyfashion have also decided to add 2 additional underwear styles to the Body Hugging Bamboo collection, as well as 2 styles that can be worn as loungewear and outerwear.

The new Comfort Short Bamboo and Comfort Thong Bamboo are both invisible under clothing and available in beautiful mocha, cream, and rose colours. The Bamboo Leggings are perfect as outerwear, and the Bamboo Bodysuit provides medium shaping to the tummy, waist, and back, with built-in support for breasts.

The entire Body Hugging Bamboo collection is made of 78% sustainable, eco-friendly Tanboocel™ Bamboo fibres. The unique properties of bamboo fabrics (softness, better ventilation than cotton, moisture absorbent, and antiallergenic) combined with the durability of the fabric provide a perfect alternative to traditional textiles. In addition to that, MAGIC Bodyfashion values honest products and does not use any endangered bamboo species, using fibres originating from reforested bamboo plantations in China.

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