Geordies such as I’m A Celeb champ Vicky Pattison are the least likely to have hangups about their looks.
A study of 2,000 women found those from the north-east are the most likely to keep the bedroom lights on or wear a bikini.
Brighton girls also rated highly in the survey, followed by those from Sheffi eld and Cambridge.
But the research by Veet hair removal showed that as a nation only about a quarter of women are truly happy with their body and would walk down a beach without a sarong.
“While it’s great to see those in Newcastle, Brighton and Sheffield are comfortable in their own skin, there is always some room for improvement”
The study claims the average woman has six body hang-ups, with their wobbly bellies topping the list.
Stretch marks, varicose veins, acne and wide hips were also of concern. About 13% moaned their boobs were too big. Another 19% said they hated their crooked teeth.
But nearly three quarters of women said today’s generation are more body confident than previous ones.
Veet’s Marian Gual said: “While it’s great to see those in Newcastle, Brighton and Sheffield are comfortable in their own skin, there is always some room for improvement.”