The British beauty’s second offering has been plagued with set-backs for over half a decade.
Despite her debut record Ora topping charts around the world in 2012 and spawning a series of mega-hits, Rita has been battling disaster after disaster ever since.
Now just as things appeared to be on the up, the release date, cover art and title appear to have all leaked online via HMV’s official website.
On Saturday eagle-eyed fans noticed an album entitled Phoenix by Rita Ora was available to pre-order with a release date of November 23.
As for the cover art, the Anywhere hitmaker can be seen sprawled on the ground and gazing directly into the lens in a close-cropped snap of her face.
While countless screenshots of the apparent IT error are currently doing the rounds online, the product has now vanished from the HMV website.
Earlier this year Rita let slip that her second album would drop in November after another single towards the end of September.
She told DIRECTV: “I think my fans can just expect tears, blood, sex, rock and roll, and the fulfilment of it finally happening!”
“November is when I’m putting it out, because it’s my birthday month.”
“It’s been a journey! Sadly, it’s not really been positive”
“It’s been a journey! Sadly, it’s not really been positive.”
The technical fail is just another bump in the road for the British beauty who initially tried to kick off the campaign for album number 2 in 2014.
After releasing the now ironically titled I Will Never Let You Down as the album’s lead single, Rita was unceremoniously banned from performing the track by her ex Calvin Harris.
The Scottish DJ, who also produced the track, saw red after their break-up became seriously messy.
As well as halting her from performing the song, reports claim he point-blank refused to let Rita use material they had worked on together for her album.
Speaking at the time, Rita said: “He has to approve anything TV-wise, for anybody who doesn’t get it, and obviously he owns the rights to it, and he didn’t approve the Teen Choice Awards. I was scheduled to perform.”
Lashing out in now deleted tweets, Calvin fumed: “You’ll only know 1 side of the story RE Teen choice awards because I choose not to talk to the papers about every aspect of my personal life… but just know I had a damn good reason.”
Then in 2015, Rita’s music career took another unfortunate turn after she filed a lawsuit against her record label Roc Nation.
In legal documents she claimed that the Jay Z owned company no longer saw her as a priority and thus asked to be released from her contract.
In response, Roc Nation counter-sued Rita with a whopping $ 2.3m claiming she “hadn’t delivered enough albums”.
The legal battle effectively froze Rita’s singing career until it was resolved and she was released in 2016.
With a new record deal in place, in March 2017 Rob Kardashian’s ex released Ed Sheeran single Your Song.
Despite the single being one of her best performing songs in years the album never appeared and was pushed back again.
By the end of the year Rita had released another major hit, Anywhere – though yet again the album didn’t materialise, despite her promising is would be out in August that year.
Speaking at Radio 1’s Big Weekend in May 2018, even Rita’s BFF Nick Grimshaw seemed tired of the never-ending drama surrounding the record.
“We need this bloody album,” the former BBC Breakfast host told Daily Star Online before adding: “I’ve heard a few songs from it and they are really really good and really exciting.”
The same month Rita officially dropped Girls, a liberating girl-power anthem she actually debuted 12 months earlier at Radio 1’s Big Weekend in Hull.
Insiders had boasted how Girls was going to be the biggest song she’d ever put out, however, it quickly became embroiled in a row over claims it trivialised same sex relationships.
US singers Hayley Kiyoko and Kehlani took to social media to hit out and branding it ‘harmful’ to the LGBT community promoting Rita to quickly issue a grovelling apology.
In a statement, Rita said: “I have had romantic relationships with women and men throughout my life and this my personal journey.
“I am sorry how I expressed myself in the song has hurt anyone.
“I would never intentionally cause harm to other LGBTQ+ people or anyone.”
Despite extensive airplay and a performance at Britain’s Got Talent, the song ended up peaking at number 22 – her lowest charting single since 2015.
With fans still keen for new music from Rita, the pressure is mounting for her next single Let You Love Me.
The track, which has been confirmed by the pop beauty herself, is expected to finally kick off the countdown to album number 2, Phoenix.