Plastic surgery has surged in popularity this year.
While Botox and fillers used to be reserved for the rich and famous, they’ve now become more mainstream.
To keep up with demand, new procedures and surgeries are springing up all the time.
So it should probably come to no surprise that Superdrug has now launched its own cosmetic service.
The high-street giant is now making Botox and dermal fillers available in stores.
After a consultation, customers who are over the age of 25 can get injected from £99.
This is significantly cheaper than similar treatments on the market, with Harley Street charging £300 for Botox sessions.
All Superdrug procedures are carried out in a private consultation room by qualified nurses.
Caris Newson, a Superdrug spokesperson, said: “This is the first time that we’re launching our own service with our highly qualified Superdrug nurse practitioners.
“We’re launching this service in response to customer demand for anti-wrinkle and skin rejuvenation treatments.
“People are telling us they want the reassurance that treatments will be given by nurse practitioners trained to the highest standards.”
While the procedures will now be more accessible than ever, Brits are urged to think carefully before braving the needle.
Consultant plastic surgeon Rajiv Grover, a British Association of Aesthetic Plastic Surgeons council member, said: “Just because Botox is being done on the high street, the public should not think it is like a beauty treatment.
“It is still a medical treatment with benefits and also significant risks, and people should be aware of that.”
A spokesperson for The British Association of Aesthetic Plastic Surgeons added: “While Superdrug may be hiring medically trained nurses, it is crucial members of the public do not treat having Botox and dermal fillers as casual beauty treatments, like brow threading or waxing.
“Administering an injection of any kind is a very serious procedure and requires an experienced and qualified health professional.
“All kinds of risks can arise, from infection, to incorrectly applied needle placement over delicate facial muscles – which can lead to paralysis.”