Between Oscar Isaac in Loro Piana and Michael Rapaport in The Row, luxury knitwear is really cruising at a high hype visibility these days. It feels only fair that the OGs over at Missoni should get in on the action too.
Which is exactly what’s happening: The streetwear mavens at Supreme are partnering up with the yarn masters over at the Italian luxury house, merging the latter’s kaleidoscopic knits with a little Supreme logomania.
The collection, which drops widely on November 18 (shoppers in Japan will have to wait a little longer, until November 20), includes a trio of graphic crewnecks, trippy knit polos, bucket hats, and reversible quilted bomber jackets, all rendered in Missoni’s signature marbled earthy tones. The crewnecks, in particular, are delightfully kooky, featuring a knit New York City cityscape that’ll fit any of the Chalamets in your life.
Supreme’s been dipping in and out of the luxury space since its Louis Vuitton collab in 2017, bestowing brownie points to heritage brands seeking out a younger market. Just last week, the brand released a collection with Tiffany & Co., which included a silver-and-pearl dog tag necklace and a Tiffany blue box-logo T-shirt. Where the Tiffany collab felt a bit more tongue-in-cheek—a real uptown-meets-downtown rendezvous—the Supreme x Missoni pairing has roots in Missoni’s athletic brand heritage. As the story goes, founder Ottavio Missoni was creating tracksuits for athletes competing in the 1948 Olympics in London (where, keep in mind, he was also a competing runner on the Italian track team) when he first met his soon-to-be wife, Rosita Jelmini, whose family specialized in crafting shawls and embroidery. The couple founded the knitwear business that would become Missoni a few years later.
Supreme is, first and foremost, a skatewear brand, and this collection presents a nice mix of sporty (the bucket hat) and luxe (the collared sweater, not unlike Isaac’s Loro Piana). In turn, the collection feels grown-up in a way that’s refreshing for a Supreme collab—not a bogo tee in sight, but plenty of ultra-covetable goods nonetheless.