A nutritionist blasted the popular activewear chain on Twitter.
After sharing a snap of one of Sweaty Betty’s clothing items, Dr Laura Thomas accused the retailer of promoting eating disorders.
While many agreed with the diet expert, some accused her of kicking up a fuss over nothing.
So what do you think?
The £55 top features the words: “No ache, no cake”.
Many believe that the general gist of the message is that you should exercise before eating unhealthily.
The description of the £55 product explains: “Remind yourself why you’re in the gym with this treat themed slogan top.
“Lightweight, comfortable and soft, it’s all about balance right?”
After spotting the sweater online, some shoppers aired their concerns about the slogan.
Nutritionist Dr Thomas tweeted: “Hey @sweatybetty what the fresh hell is this? You’re now actively encouraging disordered eating behaviours?
“The message here is that you have to ‘earn’ food.
“You’re insinuating that people have to endure punishing exercise just to eat.
“In what world is that OK? Do better.”
Many agreed that the wording on the garment wasn’t very constructive.
One Twitter user wrote: “Is this actually real? This is really awful.
“@Sweatybetty should pull it and apologise.”
Another commented: “For f**** sake this is unbelievable.”
A third added: “Wow. Actually outrageous. Thank you for speaking out.”
Despite the backlash, some defended the retailer.
One customer tweeted: “Nobody will develop an eating disorder because of this jumper.”
Daily Star Online contacted Sweaty Betty for comment and is currently awaiting a response.