The Best Underwear Brands, According to Fashion Editors


If there’s anyone that can appreciate a good pair of underwear, it’s a fashion editor. Choosing a great outfit is only half the part. What good is a beautiful dress if the undergarments beneath aren’t up to par?

While we’ve covered a few of the specific lingerie styles our editors swear by in the past, we thought we’d dig a little deeper into the key underwear brands we have on speed dial. These brands are not just for comfort, but they’re also high quality, meaning they’ll actually last. A great pair of underwear is only as good as how it stands up after countless wash cycles.

So with all that in mind, keep scrolling to check out which underwear brands we’ll always have stocked in our lingerie drawers. From the pretty to the pragmatic, they’re the quintessential building blocks of any wardrobe.

“When it comes to underwear, you cannot go wrong with the classics—Calvin Klein. You’ve probably seen plenty of “in my Calvin’s” ads, and I have to admit I, too, love to do anything in my Calvins. The material is comfortable and breathable, so I’ll always rely on them.”

“I’ve been wearing On Gossamer for longer than I can remember and particularly love the brand’s mesh thongs, which have been my favorite underwear style for years. They’re incredibly comfortable and work under practically everything. Plus, they come in a wide range of shades, including the neutrals I always wear.”

“You know you are attached to something when you buy it 10 times over, and that’s how deep my love runs for this V-string panty from Victoria’s Secret. I’ve exclusively been buying my underwear from this brand since I was a teen, and it’s a fact that I’m truly attached to my favorite pairs from there.”

“I guess you could say I’m an underwear loyalist. Once I find a brand that I like, I’ll literally wear them for at least a decade. Spanx Under Statements Thongs are the only ones I care about these days. They’re ridiculously comfortable and seamless, and they come in low-key colors and seasonal prints if that’s your thing. I’ve ordered more pairs than I can count at this point.” 

“The number one quality I look for in underwear is if I can comfortably walk around with it staying in place (aka underwear that isn’t prone to wedgies). My current favorite is Boody’s boyshorts. The extra coverage means they’re incredibly comfortable. Plus, the material is made of breathable and eco-friendly bamboo.”

“No matter how many pairs or different brands of underwear accumulate in my drawer, I always end up reaching for Cosabella. Their pieces are so comfortable while still looking both pretty and seamless where it counts. The Dolce thong is the one I tend to re-buy the most, but I love anything they make honestly.” 

“I ordered Fruity Booty’s fun-loving lingerie once on a whim, mostly for the cute prints, but ended up being pleasantly surprised by the quality and fit. The small London-based line crafts all its lingerie out of deadstock materials and counts Kendall Jenner as a fan. The underwear is supremely comfortable, but if I were you, I wouldn’t miss the opportunity to cop one of the brand’s cool sets.”

“I’ve always been a huge fan of Eberjey’s comfy pj’s, but I recently tried the brand’s undies, and I’m hooked. They’re incredibly soft and comfortable, and they look pretty too.”

“MeUndies is the type of underwear that you want to buy in bulk—its pieces are so soft and breathable that it’s hard to compare with other brands once you’ve tried it. I like that they’re not too fussy and stay intact after countless washes in the laundry.”

Up next: 7 Greek Swimwear Brands Everyone’s Talking About Right Now 

Leave a Reply