The Secret to Hailey Bieber’s “Faux Sunburn” Glow? A $28 Blush Editors Swear By


If there’s anything I’ve learned from the Internet lately, it’s that we’re all essentially trying to be Hailey Bieber. From everyone you know booking a haircut appointment to chop a bob this week to trying to discern her exact makeup routine from her TikTok videos, it’s no secret that the Rhode founder is pretty much everyone’s beauty muse. 

If you haven’t been quick enough to snag Rhode products before they sell out, you’re in luck, because there’s one part of Bieber’s routine that you can definitely try. Meet Merit’s Flush Balm Cream Blush, which, if you were wondering, is how Hailey always looks perfectly flushed. 

The sheer, balmy formula now clocks in under $30, which makes it a no-brainer to add to your morning routine. It’s also infused with vitamin E, so it’s great for anyone looking for a skin-friendly boost. The formula just came out with four dreamy new colors—keep reading for the latest. 

This baby-pink shade will look good on everyone. 

This burnt orange shade will give your face an instant wash of warmth. 

This warm brown-toned red give skin just enough of a flush. 

Nothing makes you looks quite as fresh-faced as a berry-toned cheek stain. 

This orangey cream looks sublime on fairer skin tones. 

Soft peach blush will always have a spot on our shelves. 

A cool-toned raspberry is the perfect “I’m cold” shade. 

This diffused burgundy looks dreamy on deeper skin tones. 

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