This Morning chiefs have denied any rumours of strained relationships on set and claimed Phillip Schofield and Holly Willoughby remained “great friends”.
The on-screen partnership’s relationship was claimed to have become strained in recent months as rumours swirled that numerous presenters were unhappy with Phillip’s attitude.
It is one of several allegations levelled against the morning TV presenter, including that he was the subject of an official complaint made by Ruth Langsford.
But, ITV bosses rubbished the claims as “malicious gossip”.
But, ITV has rubbished the rumours and left to Mr Schofield’s defence, adding the team was “deeply disappointed” about the “unfair” reports.
Company bosses said in a statement: “It’s deeply disappointing and unfair for Phillip to be the target of this sort of malicious gossip.
“Phillip is a much-respected broadcaster and colleague and this is absolutely not a description of This Morning that we recognise.
“Holly and Phil are great friends both on and off-screen and are popular among viewers and colleagues alike.”
It comes after an unnamed source reportedly told The Sun that Phillip and Holly fell out after she bagged a Bafta for her impressive stint while filling in for Ant McPartlin for I’m A Celeb.
They said: “Phillip was furious. He didn’t want Holly mentioning her triumph when they reunited on This Morning.
“It felt very petty and bitter for someone who is his close friend. But it felt like he was jealous.”
Tensions were said to have become further strained when Holly, 38, allegedly banned Phillip from posting any videos of her drinking booze on his social media account.
The source further claimed that ITV presenters described a “toxic” environment on the hit show, but ITV dismissed the rumours.
This Morning Editor Martin Frizell also hit back at the claims and said Phillip and Holly had a “genuine friendship”.
He added: “We have the smartest viewers watching telly and believe me they would be the first to notice any issues – they haven’t because there are none.”