The ITV regular had hoped the shop would mark the start of a business empire, however, according to financial accounts submitted for Chloe’s Beauty Bar Ltd, the shop never made a single penny profit since it opened in 2014.
Daily Star Online can reveal the staggering failure of the venture has ladened Chloe’s business with a massive £127,000 debt.
The spiralling costs have been accumulated year on year.
In Chloe’s first year of trading – March 2014 to March 2015 – she made a loss of £57,000.
Then the following year she made a loss of around £28,000.
While her third year of trading was her most successful, Chloe, 36, still made a loss of £13,000.
Despite it looking like she had turned a corner and was on the cusp of making it into the black, last year her business nose-dived again to a £29,000 loss.
A source said: “The fact the business never made any money will be a massive blow for Chloe.
“Chloe really worked hard to make the venture a success but clearly it wasn’t meant to be”
“She really worked hard to make the venture a success but clearly it wasn’t meant to be.
“It’s baffling she managed to keep the salon open as long as she did.
“The company has been unable to pay it’s debts ever since it opened.”
Glossing over the financial fail, Chloe took to her Instagram story over the weekend to claim the business was closing simply to her other commitments.
The buxom babe wrote: “End of an era! After 5 incredible years….Chloe’s Beauty Bar is coming to an end! Our last day of trading will be Saturday, 2 March 2019.
“It has been an incredible journey but with new and exciting opportunities right now we are no longer able to give the business the energy and commitment required.
“We have thoroughly enjoyed the journey and would like to thank all of our wonderful clients, we couldn’t have done it without you!”
A rep for Chloe Sims has been contacted by Daily Star Online for comment.